Fabulous launch on Tuesday night to ignite the socials for The Ivy Birmingham. Jas Sansi revisits some of the snaps taken at last Tuesday’s unveiling.
The room was cleared ahead of 250 guests arriving for the VIP and Media Reception.
I only photographed the second VIP launch. The events were co-ordinated by ReWired PR who packed the restaurant out on both nights.
Great to see so many familiar faces enjoying the open bar including The Ivy’s signature beer, champagne and canapés.
The Ivy Birmingham had 8000 bookings before they even opened last Wednesday.
The restaurant is in the building previously occupied by Louis Vuitton and Austin Reed.
There are three floors in total. A private dining room, The Archer Room is on the top floor. This will be available to book from May 2018.
The Archer Room is named after the architect, Thomas Archer who designed Birmingham Cathedral which can be seen from The Ivy.
The Ivy is next door to Fumo and will be getting a new neighbour later this year. ITV This Morning’s Gino D’Acampo.
The restaurant has created 150 jobs and demonstrated a huge injection of confidence in Birmingham.
Having seen the menu, I’m confident they will do very well here in Brum. I’m looking forward to returning in May for a birthday dinner.
Huge thanks to the ReWired PR team for the assignment, the Jewellery Quarter based Agency is no stranger to welcoming the big guns to Birmingham. A great team to work with. Details can be found at rewiredpr.com
See you at The Ivy.
Full set of images from the launch: https://www.flickr.com/photos/jassansi/sets/72157695539665905
My blog on why Birmingham is attracting so much attention from companies like The Ivy: https://jassansi.wordpress.com/2018/04/08/the-ivy-extends-to-birmingham/
Jas Sansi is a freelance photographer based in Birmingham, a trustee of LoveBrum and columnist for The Asian Today.
@jassansi 07930 837 505